Salori × Concierge Collective — Website & Growth Proposal

01 — What we did before writing this

We studied Salori properly.

Before proposing anything, we audited thesalori.com page by page, analysed the brand film frame by frame, and reviewed every post on @salori.life. Everything below comes from that research — including a working redesign concept we have already built and deployed using only Salori's own film, photography and words.

59
FAQs read — the full commercial model, from deposits to cancellation tiers

13
Instagram posts analysed for what actually resonates

750
frames of the brand film studied for the story it tells

02 — Findings

The brand is strong. The infrastructure leaks trust.

Issue found (live today)	Why it matters
A package named “Test”, priced ₹1.00, is publicly listed and bookable	One screenshot of this in a WhatsApp group undoes months of premium positioning
Homepage hero video weighs ~48 MB for a 25-second loop	On Indian mobile data the first impression is a stall, not a story
A stock-placeholder image (picsum.photos) is live on the Rishikesh story	Reads as unfinished to any attentive visitor
Two different stories share the identical cover photo	Undermines the “every journey is unique” promise
All 59 FAQs reference “Salorilife.com” — but the site is thesalori.com	Splits brand equity and confuses search engines
“Jodhpur & Jawai” shows no departure dates	“Dates on request” is where booking intent goes to die
@salori.life runs as a personal account, not a Business profile	No insights, no ads capability, no contact buttons — invisible growth ceiling

Every item above was verified on 12 August 2026 and is fixable within the engagement below.

03 — Phase 1 · Website

The concept is already built. See it now.

Rather than describe what we would do, we built it. The link below is a working redevelopment concept — every word, photograph and film frame in it is Salori's own.

→ salori-concept.pages.dev

What it demonstrates

The film becomes the website. Your 25-second brand film is decoded into 150 stills and scrubbed by the visitor's scroll — the story unfolds at their pace, in four chapters, ending on the Salori wordmark. 48 MB becomes 2.9 MB (16× lighter), and it works on mid-range phones.
A real 3D moment. The four passions — Fitness, Art, Culture, Food — presented as a draggable curved WebGL gallery, with a graceful fallback for older devices.
Editorial typography built on your existing palette and typefaces (Cormorant Garamond + DM Sans, rust/espresso/cream) — recognisably Salori, elevated.
Conversion-first structure: live departures with real prices, WhatsApp-first contact, the community's own words as social proof.

Production scope (4 weeks)

Full site: Home, About, Experiences (list + detail), Stories, FAQ, Contact — wired to your existing admin/API so your team keeps updating content exactly as today
Data hygiene: remove test packages, fix duplicate/placeholder imagery, unify the domain story, structured data for search
Performance budget enforced: under 3 MB first load, 90+ mobile Lighthouse
Booking-intent tracking (GA4) so every WhatsApp tap is measurable

Investment
₹1,25,000 one-time · concept already built, delivery in 4 weeks
Includes 30 days post-launch support. Hosting on Cloudflare — ₹0/month.

04 — Phase 2 · PR & Social (when you're ready)

Grow what's already working.

Our Instagram analysis found something worth protecting: engagement is exceptional — reels reach 5–11× your follower count, and the two best-performing posts are Dina on camera and a member's testimonial. This is a reach problem, not a content problem.

Founder-led contentWeekly “rapid-fire with Dina” format (your best performer), member stories, and photowalk recaps — produced as a repeatable engine

Delhi-NCR PREvery photowalk and departure pitched as a story to city media and travel writers; founder profile placement in 2 publications per quarter

Growth infrastructureBusiness-profile migration, ads readiness, WhatsApp community for alumni, referral loop for past travellers

Retainer
₹75,000/month · 3-month minimum · detailed scope shared after Phase 1
Deliberately sequenced second: PR that lands on a weak website is wasted money. The website converts what PR brings.

05 — Why Concierge Collective

Travel is what we do.

Concierge Collective builds and markets travel businesses — from DMC booking platforms and rate engines to hotel-partner events for international resort brands. We work with the tools your industry actually runs on: WhatsApp-first funnels, B2B portals, and small teams that need websites they can update themselves. A private portfolio of client work is available on request.

Salori deserves a website
as considered as its journeys.